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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. In fact, mobile video ad spend has been greater than desktop since 2018. Programmatic video advertising is an underutilized channel with potential benefits for every brand.

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30 B2B ecommerce experts to follow

GetElastic

With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. In 2018, he founded McMahon and Associates, a consulting firm specializing in ecommerce and marketing strategy. Twitter LinkedIn. Twitter LinkedIn.

B2B 163
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Year in Review: The Most-Watched Webinars of 2019

ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers. Back in 2018, sellers were faced with the rise of programs like Amazon Advertising and Google Shopping Actions — plus increased fulfillment competition and complex consumer expectations. 4: Omnichannel 2.0

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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

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2018 LinkedIn Marketing Guide

Kissmetrics

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. If you have written reports, white papers, or books, you can add them to your publications section. Then try LinkedIn Advertising. with average CPC sitting around $6.50

Marketing 205
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Conversely, it’s the top initiative for brands with $100M-$1B in annual revenue. Watch the video. Social Media.

Marketing 172