2018 Customer Loyalty Management White Paper 
GetElastic
SEPTEMBER 26, 2019
John Bruno , VP, Product Management, Elastic Path (former Forrester Analyst) Bruno has been shaping the future of B2B digital commerce for some time now. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications.
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Offering personalized account management. AI in ECommerce: The Future of the Customer Experience.
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ROI Revolution
DECEMBER 13, 2021
Amazon DSP provides both managed-service and self-service options. To get access to DSP inventory plus consultative services, the managed-service option is the way to go. By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2
ROI Revolution
DECEMBER 6, 2021
By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. Kroger’s customer loyalty program will be the source of the new marketplace. billion this year after reaching just $63.3
ROI Revolution
NOVEMBER 1, 2021
Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. Amazon DSP provides both self-service and managed-service options. US digital ad spend for CPG is expected to increase 16.4% billion in 2020.
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