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30 B2B ecommerce experts to follow

GetElastic

Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. Twitter LinkedIn. Paul Miller , Senior Advisor, Paul Miller Associates.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.

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article thumbnail

Programmatic Advertising Trends, Stats, & News

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. Is your brand effectively leveraging one of the most lucrative advertising channels available? billion this year after increasing 5.2%