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30 B2B ecommerce experts to follow

GetElastic

Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. Twitter LinkedIn. Jay Nikolich , VP, Ecommerce, Pharmavite. Twitter LinkedIn.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. billion in 2020.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. CVS uses data from its loyalty program in addition to other purchase history and interest-based data to power CMX. billion in 2020.

article thumbnail

Programmatic Advertising Trends, Stats, & News

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% Kroger’s customer loyalty program will be the source of the new marketplace. Kroger is able to retain and use 96% of the data gathered from transactions tied to its loyalty program. billion in 2020.