2018 Multi-channel Social Media White Paper 
Profitero
APRIL 18, 2017
We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.
ROI Revolution
OCTOBER 4, 2021
Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. CVS: The CVS Media Exchange (CMX) launched just last year. Attribution, unique. September 13. Programmatic vs. Google Display Network.
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ROI Revolution
DECEMBER 6, 2021
Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.
ROI Revolution
DECEMBER 13, 2021
Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.
ROI Revolution
NOVEMBER 1, 2021
Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. CVS: The CVS Media Exchange (CMX) launched just last year. Attribution, unique. September 13. Programmatic vs. Google Display Network.
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