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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Today 96% of Chinese consumers shop online-offline, or cross-channel. Through these technologies we are able to provide multi-dimensional interactions between customers and the brands.”. We do believe the metaverse is going to be a game-changer. Simulation of the Tmall XR experience currently in development.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.

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How to Prepare Your Affiliate Program for the Holidays

FastSpring

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity. Leverage the Strengths of Your Network.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

CVS: The CVS Media Exchange (CMX) launched just last year. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? September 13.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.