How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Retail TouchPoints
MAY 14, 2024
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. It is built on a marketplace model and featured more than 400 brands as of March 2024. But Qurate isn’t giving up on TV.
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