How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Retail TouchPoints
MAY 14, 2024
Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. We saw a huge gap in live commerce in the U.S. —
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