article thumbnail

Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

article thumbnail

How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. consumer. ”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Choose Magento for eCommerce Store

MagentoBrain

Magento is a popular eCommerce platform because it offers a wide range of features and functionality that can be customized to meet the specific needs of a business. In 2023 Magento is the most powerful eCommerce development platform because of its stability and security of customer data.

Magento 52
article thumbnail

What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?”

eCommerce 196
article thumbnail

Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Retail TouchPoints

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. In their new roles, both Sriraman and Bowe will now be central to those efforts.

Apparel 264
article thumbnail

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce.

Events 304
article thumbnail

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Prices are better, choices continue to expand and shopping is ever more convenient.