article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 By 2025, it’s expected to reach $51.7 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. Conversion Rate Optimization.

Marketing 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! By 2025, it will be nearly double that at $563.4 Online shopping reached levels last year that it wasn’t projected to until 2025.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

By 2025, ecommerce sales will surpass $1.6 With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! By 2025, it will be nearly double that at $563.4 trillion by 2025 and $3.3

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Gen Z alone is expected to make up almost half of all BNPL users by 2025, with Millennials not far behind. yearly growth until 2025, and ecommerce will eventually see slight declines in growth. By 2025, brick-and-mortar sales will experience a weak 0.9% Marketing to consumers in a post-pandemic world. trillion by 2025.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

By 2025, it will be nearly double that at $563.4 million growth is the same amount of growth that ecommerce is expected to see from 2021 to mid-2025. Online shopping reached levels last year that it wasn’t projected to until 2025. The global apparel market was still worth a whopping $1.5 trillion by 2025 and $3.3

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Gen Z alone is expected to make up almost half of all BNPL users by 2025, with Millennials not far behind. yearly growth until 2025, and ecommerce will eventually see slight declines in growth. By 2025, brick-and-mortar sales will experience a weak 0.9% Marketing to consumers in a post-pandemic world. trillion by 2025.

eCommerce 148