Why an Active Brand Community is the Key to Customer Loyalty
Retail TouchPoints
JUNE 2, 2022
By taking a closer look at thriving brand communities, retailers can learn how to develop ones of their own that drive loyalty and a better customer experience. After reaching its target goal of helping 250,000 women and girls, Starbucks set a new goal of 1 million by 2030. What thriving brand communities look like.
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