eCommerce Personalization Strategies Using Google Analytics and Other Free Tools
Inflow Insights
NOVEMBER 26, 2019
So for example, in our men/women’s apparel store, clicking on a women’s category might trigger us to set a custom dimension identifying this user as a woman in the customer journey. . If we hypothesized that product color choice was indicative of a certain persona, we could use this data to help us bucket users into personas. .
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