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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141
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How Manufacturers Can Put eCommerce at the Center of Their Growth Strategy

Kibo

According to Statista, it is estimated that 17% of B2B sales will come from digital channels in 2023. Also, the North American B2B eCommerce market is expected to hit $1.8 In the ever-evolving world of eCommerce, manufacturers are constantly seeking ways to improve their online presence and reach customers more effectively.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. This is about growth.

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5 Questions to Help You Choose Between a CDP or Personalization & Testing Engine

Kibo

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. How quickly do you need to start delivering revenue-generating experiences? Every business is different.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform. Bring B2B Complexity Online. And much more.