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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Get more flexibility and customization from your ecommerce platform. Bring B2B Complexity Online. CaaS ecommerce platforms. Commerce as a Service (CaaS) platforms is a newer term for a broader microservice architecture and technology stack build. How do you import/export catalog & customer data?