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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

You can set up automated email sequences based on specific customer activities. These are called triggers and include certain actions, such as customer signup, cart abandonment, buying habits, etc. Segmentation : Drip makes it simple to segment email lists based on factors like location, buying history, and customer interests.

Marketing 158