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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. This isn’t a fiction-writing seminar.

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