How to Create The Perfect Call-to-Action
Kissmetrics
APRIL 22, 2021
Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. But, it’s a different ball game today. Even in B2B buying , emotions matter more than logic. It’s because of Google’s users.
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