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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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5 Questions to Help You Choose Between a CDP or Personalization & Testing Engine

Kibo

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. How quickly do you need to start delivering revenue-generating experiences? Every business is different.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform. CaaS ecommerce platforms. And much more.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Let’s look at a few examples of successful B2B ecommerce strategies.

B2B 251
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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Headless Commerce (API-First) Initiatives. The Economic Benefits to Ecommerce AI. Online retailers are finding clever ways to collect customer data in the forms of: Natural language (through voice, for example).

eCommerce 231