B2C Customer Experience Knowledge Base Multichannel 
Kissmetrics
NOVEMBER 30, 2020
All-in-one systems encompass different types of software, including: Customer relationship management (CRM): CRMs focus on sales and interacting with people to bring them in as customers and retain them long-term. In other words, you want them to leave positive reviews and become repeat customers.
AcquireConvert
NOVEMBER 3, 2021
Shopify provides a cloud-based, multichannel ecommerce platform for small and medium-sized businesses. Engage customers with promotions (discount codes) and gift card management. Vast app ecosystem to improve the customer experience, marketing, store management, etc. Platform focus: Shopify vs Shopaccino.
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