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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

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Best Customer Service Software

Kissmetrics

All-in-one systems encompass different types of software, including: Customer relationship management (CRM): CRMs focus on sales and interacting with people to bring them in as customers and retain them long-term. In other words, you want them to leave positive reviews and become repeat customers.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Better customer expectation management and needs assessment. Also, polished interactions in all communication channels are the foundation for an excellent customer experience. This way you can gather relevant data about your customer and refer to it to gain context before the next interaction.

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Best Content Management Systems in 2022

Ecommerce Platforms

Magento is a highly scalable solution for content management, where you can handle both B2B and B2C business needs from one convenient space. This CMS software may be a little more complicated for beginners than some of the other options covered so far, but it’s great for offering customized experiences online.

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The Best Headless Ecommerce Platforms for 2023

Ecommerce Platforms

Within the Enterprise pricing package, companies can access all the tools they need for unparalleled and unique customer experiences. Plus, for beginners, BigCommerce has a range of knowledge base articles and how-to guides available for step-by-step instruction. Exceptional flexibility for any front-end experience.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

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Best eCommerce Vendors for Personalization

GetElastic

fared well among customer service response and problem solving tailored to the client. Dynamic Yield helps companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Their ideal customers are high growth B2B and B2C retailers in the $100M+ total revenue bracket.