B2C PPC Search Marketing Shipping Costs 
Inflow Insights
APRIL 3, 2020
That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce PPC Marketing Strategies. #4:
ROI Revolution
MAY 20, 2020
This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. in a matter of two weeks.
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ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). Last updated March 2, 2021. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 7/29 update.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/14 update. 7/9 update.
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. are seeing customers be less willing to pay full price.
ROI Revolution
JANUARY 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. Last updated January 5, 2021. 9/14 update.
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