The Pela Case Story – An In Depth Case Study in Scaling a 7 to 8 Figure eCommerce
Demac Media
OCTOBER 31, 2017
I’m Matt, the co-founder of Pela Case , a business on a mission to reduce plastic on the planet. We started out making iPhone cases since this is a large market with a ton of plastic waste due to the regular upgrade cycle of smartphones. The product was first, not the business model (in this case, eCommerce).
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