Steve Dennis

JANUARY 14, 2020

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. Maybe this was an interesting distinction a decade ago.

Omnichannel 99

Omnichannel eCommerce Retail Multichannel 99

Steve Dennis

JANUARY 4, 2019

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels.

Omnichannel 115

Omnichannel eCommerce Retail Multichannel 115

FastSpring

APRIL 13, 2023

Dopple’s expansive feature set allows its customers to use 3D or augmented representations of their products on any channel. So there’s an OEM creating the product, they’re probably selling it online, most have a digital channel or through a distributor. It’s truly about expression of that product.

Marketing 124

Marketing Merchant Services eCommerce Technology 124