Comparison Shopping Customer Experience Order Fulfillment Shopping Carts 
Retail TouchPoints
JUNE 8, 2021
Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out. Also to blame are overly complex checkout processes, invalid discount codes, security concerns, questionable return policies, comparison shopping, etc. Making Purchases Not as Costly.
AcquireConvert
NOVEMBER 24, 2022
Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.
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