An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)
Retalon
SEPTEMBER 22, 2021
The customer visits a retail store’s e-commerce website and adds products to their shopping cart. Customers do not feel pressured to make a decision on a product in-store that may result in buyers’ remorse and eventual returns. Furthermore, many online retailers provide easy-to-use comparison tools.
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