Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. Shoppers have many sites to choose from, online and offline. 54% shopped at ecommerce marketplaces. 44% shopped at web stores.
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