Ecommerce KPI Benchmarks (October 2016)
Store Growers
OCTOBER 12, 2016
I use a lot of ecommerce benchmarks in my work. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Compare this with your own analytics to see which traffic sources you should have a look at. Source: Wolfgang Digital Ecommerce KPI Benchmarks. The are based on data from 1200, mostly German shops. Google CPC: 36%.
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