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Ecommerce Glossary

AcquireConvert

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Cross-selling : a sales strategy whereby related items are recommended to customers based on the initial item they are buying — to increase the overall value of the order.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

In the comfort of their home, a person can take their time to comparison-shop local stores’ assortments and inventory. Furthermore, many online retailers provide easy-to-use comparison tools. In addition, they can be greeted by sales associates who can recommend products or inform customers of promotions and events.