Ecommerce KPI Benchmarks (October 2016)
Store Growers
OCTOBER 12, 2016
Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. That has to do with geography, technologic maturity, scale, niche and age of the included stores. Google PPC. Facebook PPC. CPM: $3.39.
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