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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. Google PPC. Facebook PPC.

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. A strong USP can eliminate price comparison shopping. To create a really strong USP, you need to study your competitors’ ads, websites, and marketing materials, and find your opportunity to stand out.

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