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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Shoppers have many sites to choose from, online and offline. Target (40%).

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The following ecommerce platform comparison and explanations will help you evaluate the key criteria and make an honest assessment of which solution best suits the needs of your business. How do you support real-time Inventory sync within multiple channels? We’ll cover: What an ecommerce platform is. Is Inventory Management built-in?