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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that. View the session on demand.

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Shoppers are Aware of Amazon’s Alexa, But is Alexa Aware of Your Brands?

ItemMaster

To harness the power of voice, sellers of goods (that’s you retailers and e-tailers) must have structured product content at their fingertips. 45% of Amazon Alexa users have already added an item to their shopping cart using voice technology.