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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. of carts remain un-purchased. Shopping Cart Abandonment Tips. Wrapping Up.

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Creating a Better eCommerce Customer Experience

Groove

Coupons game. There exists a disconnect between a person’s shopping experience in store vs online at the same company. I just wanted to strongly point this out, because I feel like it’s misguided to bring up these points of contention in an article titled “What’s Wrong with Online Shopping.” The "Coupons Game".

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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

Stylists pre-select items based on clients’ needs and preferences and then fill virtual shopping carts for them to review. That’s when you start changing the game of what ecommerce is, how you personalize it and leverage your existing assets, including your people and stores.”

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Are you Listening?

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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

With fantastic products, an amazing social media game plan, and paid ads that power it all, Glossier has a marketing strategy worth envying. Not only was Glossier’s checkout process easy, but they also cleverly tried to upsell us within our shopping cart. Checkout Process. Confirmation Email.

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