articles 11 06 rise-of-the-unfaithful-consumer-total-cost-of-shopper-defections-in-the-retail-industry-adds-up 2018 Consumer Internet Retail Retail articles 11 06 rise-of-the-unfaithful-consumer-total-cost-of-shopper-defections-in-the-retail-industry-adds-up 2018 Consumer Internet Retail Retail 
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