Loyalty Programs and the Customer Lifecycle: How Sephora Succeeds By Incorporating Beauty Insider Into Every Email
Sailthru
JANUARY 28, 2020
Not only is email where the average consumer wants to hear from brands, but loyalty programs inherently improve a message’s personalization and as a result, its impact. Whatever the reason, the overwhelming majority of online shopping carts are abandoned. Here’s how. That means mastering these messages is a must.
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