Conversion Optimization Customer Data eCommerce Analytics Groups 
BigCommerce
JUNE 27, 2017
Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Other research conducted by the Nielsen-Norman Group identified 4 factors of credibility , which we’ll discuss in detail below: Quality design. Competitive analysis is an integral part of every conversion optimization program.
BigCommerce
DECEMBER 20, 2017
Now, brands must look to new tactics to make their customer experience a differentiator. Personalization in ecommerce often refers to personalized merchandising. When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products. Customer groups.
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