article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290
article thumbnail

How to Improve Ecommerce Conversion Right Now

BigCommerce

Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Other research conducted by the Nielsen-Norman Group identified 4 factors of credibility , which we’ll discuss in detail below: Quality design. Competitive analysis is an integral part of every conversion optimization program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. This results in making the variation appear to perform poorly until the initial group of returning visitors exit the test.

eCommerce 123
article thumbnail

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

For ecommerce brands, this often means pulling in information from: On-site chat. Customer groups. Because how effectively you speak to your customer, solve their issue and get them to the cart directly affects engagement, conversion and your bottom line. And what if you just want to make sure your homepage is optimized?

eCommerce 419
article thumbnail

18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

SellBrite

A conversion optimization tool like Spently. Whether it be your actual cost of production, cost per click to drive someone to your site, or conversion rate, each number reflects a different metric that will get you from part-time to full-time business owner.”. You can’t scale your side hustle ecommerce business alone.

eCommerce 141