Conversion Optimization Customer Loyalty Study Web Design 
BigCommerce
JUNE 27, 2017
Unlike a brick and mortar store, web-based ecommerce stores cannot rely on the visitor’s physical experience with their products to make a sale. According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J.
BigCommerce
MAY 25, 2018
And Amazon isn’t alone in their commitment to generating outstanding results through conversion optimization. With an astonishing amount of choices available in just about every industry, Amazon and Netflix realize that generating customer loyalty is critical. A/B testing paves the way for that loyalty.
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