The Economics of eCommerce Conversion Optimization

Dynamic Yield

The post The Economics of eCommerce Conversion Optimization appeared first on Dynamic Yield. Why eCommerce marketers have to look beyond ROI on Marketing spend. Presentations

Crafting a Successful 4-Step Conversion Optimization Strategy

Dynamic Yield

Suggesting a simple, yet effective, 4-step model for building a successful conversion optimization plan. The post Crafting a Successful 4-Step Conversion Optimization Strategy appeared first on Dynamic Yield.

Choosing the Right Conversion Optimization Objective

Dynamic Yield

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization

A Better Lemonade Stand

These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers and their basis in neuroscience means they work with customer's hard-wired cognitive biases to increase conversion rates. The post 6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization appeared first on A Better Lemonade Stand. Conversion Optimization Strategy & Analytics

7 Conversion Optimization Tips: Convert Blog Visitors into Customers

Bootstrapping Ecommerce

Blog subscribers & visitors don’t always translate into conversions. Use these 7 conversion optimization tips to convert your blog visitors into customers. The post 7 Conversion Optimization Tips: Convert Blog Visitors into Customers appeared first on Bootstrapping Ecommerce. Conversion Optimization

The Economics of eCommerce Conversion Rate Optimization

Dynamic Yield

A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition. The post The Economics of eCommerce Conversion Rate Optimization appeared first on Dynamic Yield.

Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

As we’ve mentioned in our past reports, picking 20 “Best in Class” eCommerce sites can seem arbitrary and opinionated, but we feel the Inflow conversion rate optimization (CRO) team is uniquely qualified to compile this list. Matrix Report #1: Mobile Optimization.

Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales

A Better Lemonade Stand

Find out how you can the increase conversion rate for your ecommerce store and take steps to improve your chances of turning browsing customers into buyers. The post Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales appeared first on A Better Lemonade Stand. Conversion Optimization Getting Traffic Strategy & Analytics

How to Work With Influencers to Promote Your Products

Bootstrapping Ecommerce

Getting Traffic Conversion OptimizationInfluencer marketing is a very effective way to generate sales & if you don’t start experimenting with it, you’re leaving serious money on the table. This article teaches you how to work with influencers to promote your products in effective influencer marketing campaigns. The post How to Work With Influencers to Promote Your Products appeared first on Bootstrapping Ecommerce.

Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey

A Better Lemonade Stand

Conversion Optimization Resources & Tools Strategy & AnalyticsImplement a powerful & effective Facebook Retargeting Ads strategy that takes your website visitors on a 2 week journey of engaging Facebook Retargeting Ads.

10 Ways to Use Instagram Stories for Ecommerce Businesses

Bootstrapping Ecommerce

Branding & Design Getting Traffic Conversion OptimizationYour Instagram Stories are a free way to advertise to your audience. Check out these 10 ways we recommend using Instagram Stories for ecommerce businesses.

The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018

Bootstrapping Ecommerce

Conversion Optimization Operations & Customer ServiceAre your product descriptions converting or can they use some help? Here are the top 4 ways you can improve your ecommerce product descriptions in 2018. The post The Top 4 Ways to Improve Your Ecommerce Product Descriptions in 2018 appeared first on Bootstrapping Ecommerce.

This is Why You Need to Stop Competing Against Amazon to Win Online

Demac Media

Pretty doesn’t equate to conversions, but Amazon is bulky, and hard to navigate. Amazon drives the conversation and ideals behind free-shipping online. They’re the retail giant that keeps on growing. Many retailers want to be them, but none will surpass them. So why bother?

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How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?

A Better Lemonade Stand

Conversion OptimizationIn this post learn how to write better product descriptions by understanding your audience so well you can describe what they want better than they can. The post How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients? appeared first on A Better Lemonade Stand.

The Pela Case Story – An In Depth Case Study in Scaling a 7 to 8 Figure eCommerce

Demac Media

As we build out the business, we’re going to also have to build out the technology we need at the various stages of growth and optimization. I’m Matt, the co-founder of Pela Case , a business on a mission to reduce plastic on the planet.

The Anti-Spam Movement: 7 Reasons Why Anti-Spam Laws are a GOOD thing!

Demac Media

You can focus on targeting the right people, with the right messaging to drive conversion. It’s not all doom and gloom for marketers.

10 Ecommerce Brands Succeeding with Chatbots

A Better Lemonade Stand

Conversion Optimization Strategy & Analytics Resources & ToolsEcommerce chatbots are becoming more popular and these 10 brands are using the best chatbots to drive up their revenue and customer engagement. The post 10 Ecommerce Brands Succeeding with Chatbots appeared first on A Better Lemonade Stand.

How Our Shopify Store Went from $1K a Month to $1k a Day in 1 Year With 1 Product

Demac Media

Conversion Optimization eCommerce eCommerce Strategy How To Grow Your Business Shopify CommerceAt time of publishing: Pela is currently averaging $6k/day. I know what you’re thinking…well isn’t that just about the most obnoxious blog title you’ve ever read.

33 Important eCommerce Acronyms Every Retailer Should Know

Demac Media

Search Engine Optimization is strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

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How User-Generated Content Exponentially Boosts Growth

Demac Media

They aren’t getting enough engaged traffic, they aren’t improving their conversion rate, their retention rates are low, their customer base isn’t loyal. On average, the conversion rate is 40% higher for Facebook, 8.4

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An In Depth Case Study in Scaling a 7 to 8 Figure eCommerce Business

Demac Media

As we build out the business, we’re going to also have to build out the technology we need at the various stages of growth and optimization. I’m Matt, the co-founder of Pela Case , a business on a mission to reduce plastic on the planet.

Hacking AMP for Site Speed: How To Get A Perfect PageSpeed Score Across All Devices

Inflow Insights

We are also optimizing the speed by loading images and iframes only when they are visible. We only care about increasing conversion rates (by making sites lightning fast). Conversion Optimization SEO

See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost Sales

Demac Media

If you build they will come… does not apply to eCommerce. In 2011 we partnered with Boathouse , Canada’s leading retailer of action brands like Volcom, Hurley, Billabong, Roxy, and more!

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Ecommerce and Chargebacks: How to Manage and Prepare to Scale

Bootstrapping Ecommerce

Conversion OptimizationThis is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware […].

The Beginner’s Guide to Driving More Sales With Email

A Better Lemonade Stand

Getting Traffic Conversion Optimization Strategy & AnalyticsLearn why email is so powerful, the different types of emails to send customers & strategies you can use to drive more sales with email to your store. The post The Beginner’s Guide to Driving More Sales With Email appeared first on A Better Lemonade Stand.

How To Start an Affiliate Program for Your Ecommerce Store

A Better Lemonade Stand

Getting Traffic Conversion Optimization Strategy & AnalyticsLearning how to start an affiliate program for your ecommerce store is an affordable and low-risk way to grow your product sales in the longterm. The post How To Start an Affiliate Program for Your Ecommerce Store appeared first on A Better Lemonade Stand.

How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Conversion Optimization adwords conversions dropshipping ecommerce Google AdWords marketing tools online marketing paid traffic ppc StoreYa Traffic Traffic BoosterHere at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […].

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How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

Conversion Optimization ecommerceThis is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce.

Making the Most of Holiday Merchandising – In Real Time!

Demac Media

If you can find ways to show your audience the right products, in the right places, at the right times, you’ll likely drive a conversion. Strategic online merchandising will increase your customer engagement, average order size, improve cart abandonment and overall conversion rates.

3 Top Myths About Conversion Optimization

FastSpring

If you own an online business or website and have been looking for ways to improve your conversion rate, chances are that you have stumbled on the term “conversion optimization.”. Simply put, conversion optimization involves methods to get more people to click the “Buy” button, sign up for your email list, or any other goals you may have set for your business. E-Commerce Insights conversion

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

A Better Lemonade Stand

Conversion Optimization Operations & Customer Service Strategy & AnalyticsCustomer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand.

Why Your E-Commerce Site Needs Live Chat

UpSellIt

Improve Conversion Rates. By matching live chat conversations with successful (and unsuccessful) sales, you can better pinpoint what your e-commerce site is doing right, and what it is doing wrong. conversion optimization Uncategorized ecommerce live chat

Kopari Beauty

Dynamic Yield

A conversation on personalization, conversion optimization and what makes the coconut the most kickass ingredient known to (wo)man with cosmetics retailer Kopari. Personalization Pioneers A/B Testing Conversion Optimization Kopari

How to Use Facebook Ads to Drive Sales This Holiday Season!

Demac Media

Conversion Optimization Digital Marketing eCommerce eCommerce Strategy Inbound Marketing digital adverstising digital marketing digital marketing strategy ebook ecommerce holidays facebook facebook adsAre you ready to drive sales for the holiday season?!

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The Anti-Spam Movement: The Secrets to An Amazing Welcome Email!

Demac Media

Continuing the conversation that was started on your website, or in app, is key to creating an excellent experience. Sending a welcome email to new subscribers is not only good etiquette, it can impact your business big time!

3 Questions to Optimize Your A/B Tests

UpSellIt

Don’t let an increase in sales from one variable trump the KPI you were initially looking to optimize – a common A/B testing mistake. conversion optimization Uncategorized a/b testing split testingKnowledge is power, especially in modern marketing.

The Art of Incentives

UpSellIt

You use incentives to prompt sales; they are used to increase conversions and they work best when you want to keep customers on your site. A/B testing & optimizing accordingly gives your e-commerce shop a better grasp on what your audience responds to.

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Crafting a Promotional Email That Converts

UpSellIt

A great deal of research and analytics has gone into determining optimal content creation for emails in specific industries and market sectors. Research has shown that the best emails contain less than 750 words, but the optimal number for your promotional purposes is likely to be far less.

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How to Improve ROI with Product Experience – Product Information Management for eCommerce

Demac Media

The result is significant ROI for your business through greater operational efficiency in managing and maintaining product information and higher conversion rates. Increase Conversion – Reduce Returns.

Nextopia’s Last Minute Ecommerce Searchandising Tips for the Holidays

Demac Media

The holidays will be here before we know it, but it’s not too late to implement these on-site search and merchandising tactics to enhance the UX and boost conversions on your eCommerce store. Get one of our eCommerce Experts to show you how to increase conversions on your site today.