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July 2019 Monthly Marketing Recap

ROI Revolution

Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market. The CPG market – referring to any consumer goods typically sold in grocery stores – is generally slow-growing, and getting into the ecommerce space is going to be crucial to its continued relevancy among consumers.

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ecommerce in Nigeria – tips for success

Payoneer

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.