Remove Customer Data Remove Customer Experience Remove EDI Remove Shopping Carts
article thumbnail

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. CRM-centering improved the customer experience in ways not related to personalization.

B2B 60
article thumbnail

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS.