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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

That is, which ecommerce platform you choose to power your business and ready it for scalable, long-term growth. For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. Commerce as a Service alleviates the pain point.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

While most of the focus has been on uses in B2C, B2B companies can use artificial intelligence to sift through customer data to create an “aggregate customer” from among individuals at the same company. Their investments in these technologies will pay off. The B2B market in the US alone is projected to hit $1.2

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