Ecommerce Personalization Tips from Overstock, Cosabella, and Trade Coffee: ShopTalk ’19
Blue Acorn
MARCH 19, 2019
In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Luckily, advances in content management and digital marketing technologies have eliminated the need for a tradeoff between precision and reach. However, as a new brand, they didn’t have any historical customer data.
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