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What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

As mentioned, some people call it live shopping; yet, we've also heard other phrases like live stream shopping, social shopping, and streamable shopping. Essentially, we're seeing a combination of old ecommerce sales strategies and new technologies.

eCommerce 196
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Influencers excel at creating engaging, powerful content that resonates with their audience, and leverages that audience’s trust in their curation of recommendations,” DeBroff explained.

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The Biggest Ecommerce Trends You Need to Know About

SellBrite

Customizing the recommended product areas that show up in your email campaigns or your website. Augmented or virtual reality allows ecommerce business to leverage increasingly affordable technology to create new shopping experiences for customers.

eCommerce 107
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Ecommerce Personalization Tips from Overstock, Cosabella, and Trade Coffee: ShopTalk ’19

Blue Acorn

Luckily, advances in content management and digital marketing technologies have eliminated the need for a tradeoff between precision and reach. Lastly, they implemented a new data infrastructure, machine learning layer, and cohort testing to deliver a more personalized home shopping experience.