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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These technologies also can help measure the metrics that matter to you, like connecting the dots between messaging and sales.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 331
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How technology helps retailers prepare for holiday season

iVend

Read how our technology gives retailers the gift of growth. We take a look at the RIS predictions and how you can use retail technology to implement actions based on them – positioning yourself to receive the gift of business growth and increased profits this holiday season.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy. It’s not merely about substituting cookie-based tracking with another data-centric method.