The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges
BigCommerce
FEBRUARY 13, 2018
With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee. This strategic move helped boost customer loyalty and incentivize repeat purchases.
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