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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. More choice and competition around shipping and payment options. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ????????

B2B 148
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

2005 Amazon launches Amazon Prime with expedited, flat-fee shipping for members. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 156