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10 ecommerce metrics & KPIs you must measure in 2022

Omnisend

In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire. What are ecommerce metrics & KPIs? Metrics and KPIs play a crucial role in any ecommerce marketing strategy. Customer retention rate (CRR).

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8 Best Ecommerce Analytics Tools

Omnisend

Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy. Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce.

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. You can clearly see the number of new vs. returning customers. How to Use CLV — and Why it Matters.