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What is First-Party Data and Why Focus on it in 2024

Smile.io

NOVEMBER 14, 2023

First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. You can get data from other third party apps and data like post-purchase upsells, subscriptions, and LTV. Fun right?! 

Customer Retention 46
Customer Retention Shopify White Paper Multi-channel 46
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