The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges
BigCommerce
FEBRUARY 13, 2018
Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Other ecommerce technology platform providers launched in the same era.
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